The shape of a story
Headline
Also: head, hed
The bold line that sits over a story to grab attention and tell the reader, fast, what it is about.
A headline has one job done two ways: catch the eye and carry the gist. It is usually written by a sub, not the reporter, and the best ones do real work in very few words. Simon's headline factsheet is the place to start if you want to understand why some heads sing and most do not.